Sales Letter Sample

September 19, 2006

Jim Diamond
Vice-President of Sales
Cathcart
123 Lahr Drive
Belleville, Ontario, M1B-5D3

Dear Mr. Jim Diamond:

Prestigious…Extraordinary…Practical - An efficient writing tool, that records.

Commemorative awards should always look good, work well, and be at a reasonable price. That’s why The Wilson Pen Company has designed a writing tool that exceeds expectations of a regular pen and provides a luxury that is completely out of the ordinary.

With our new sleek design the Targa pen offers exactly what is expected out of a regular pen. However at the touch of a small button, you are able to record. With our smooth non-skip ink design, and silk to touch cushion grip our pen is in a class of its own. The pen comes in a variety of colours and has different shapes and sizes to better suit the writing style of who ever is privileged enough to use it. Not only that, but we offer a small selection of personalized tins and covers that may be purchased as well.

I urge you to call me about our revolutionary product at (613) 555-5555, so we can further discuss why I think the Targa pen would offer a touch of prestige, adequate for you and your Sales Representatives.



Sincerely,



Lukas MarsalekSales Representative, Wilson Pen Company